Case Studies

Peninsula College

Located in Port Angeles, Washington, Peninsula College has excellent programs, people and a beautiful campus. With enrollment consistently declining across the nation, they were in desperate need of improvements to their brand and a web presence overhaul.

  • Managed and art directed website redesign, launched September 2022
  • Improved on the design and consistency of their print materials
  • Created professional quality videos for marketing and recruiting
  • Photography for marketing materials and website assets
  • Improved web accessibility to meet WCAG standards
  • Set up GA + GA4 to track site analytics and made data informed decisions about the direction of their web presence
  • Improved navigation structure and information architecture for main website
  • Managed the conversion of their print college catalog to an online version
  • Created and maintained the college’s first blog
  • Improved functionality and responsiveness for mobile devices
  • Improved user experience for users with disabilities (ADA Compliancy)
  • Adapted website during COVID to ensure all students, faculty and staff had the resources they needed to work and study remotely
  • Recipient of the Peninsula College Unsung Hero Award

Watson

Manufacturing and Product/Industrial Design company that designs and manufactures sustainable commercial office furniture and specialized 911 dispatch consoles. The company builds all of its products on-site using locally sourced materials and environmentally responsible manufacturing practices. Watson focuses on durable office furnishings, ergonomic control room systems, and sustainability initiatives. I worked closely with industrial designers, engineers, manufacturers and the marketing department to ensure high quality and accurate representation of their corporate brand and various product lines.

  • Full website redesign, Co-Art Director and Web Specialist
  • Improved on the Information Architecture for website redesign
  • Print + Interactive Design, videography and product photography for all product lines
  • Designed and developed Watson’s first iphone application
  • Storyboarded, shot and produced numerous corporate and marketing videos

Exponential Entertainment

Based in Downtown Seattle, EE is a Gaming and Digital Media company that creates interactive, multi-platform games and promotional content for entertainment studios, sports leagues, and consumer brands.

  • Designed identity system for their corporate identity
  • Create numerous game designs and applications for multiple platforms
  • Art Directed contractors and development teams with brand/experience guidelines
  • Hired and mentored design interns
  • Worked closely with CEO & CTO to develop pitches and presentations for investors and strategic partners
  • Winner of the GamesBeat “Who’s Got Game?” startup competition – both Judges’ and People’s choice awards

Patent:
Integrated Online Gaming Portal Offering Entertainment-Related Casual Games and User-Generated Media

Screenlife Games

An award-winning gaming company, specializing in casual games; best known for their SceneIt? line of games.  Screenlife was later purchased by Paramount Pictures, while the CEO and CTO joined with me to form the company, Exponential Entertainment. I was responsible for creating game demos to be picked up by major movie studios, as well as led production teams with design direction.

Fuel Media

A company specializing in creating pilot tv shows. As Art Director, I created the broadcast design packages for shows, hired resources and managed production teams to ensure that my designs were implemented.

  • Created identity system for the tv show and company, HomeTeam
  • Created the show opening sequence, designed all assets used in the show
  • Designed all print and web promotional materials/campaigns
  • HomeTeam was picked up at NATPE, Las Vegas (National Association of Television Program Executives) and sold to 97% of markets nationwide

 

Process:

My process is pretty simple, depending on the project type and requirements I typically go this route:

  • Research, User stories
  • Creative brainstorm
  • Moodboards
  • Wireframes
  • Polished comps
  • Development (A/B Testing if applicable)
  • Quality Assurance testing and tracking
Testimonials:

“Dana Hogenson is hands-down one of the best artists I’ve ever worked with. His beautiful design, absolute quality of work, speed, attitude, and understanding of project scope and deadlines makes him the “secret weapon” for any design project. If he’s on your team, you’ve got the best.”

Matt Fleming, Digital Media Creative (former Senior Art Director at Screenlife Games)

“I highly recommend Dana as one of the most creative graphic artists I have had the pleasure of working alongside. I served as Senior Producer of the pilot program of HomeTeam. Dana created and supervised the production and online graphics package for the HomeTeam pilot. His design played a large part in selling the pilot at NAPTE for syndication to 97% of broadcast markets nationwide. Dana exhibits a can do attitude and always thinking outside the box in creative even under stressful deadlines. I would love to have the pleasure of working with him again on future television or film projects.”

Rhea Monroe, Executive Director, IMN

“Dana maintains a positive attitude which makes him easy to be around. He is patient and has good communication skills. You won’t find Dana in the limelight…he’ll be in the background providing support doing whatever is needed. He’s one of those guys who provide a word of encouragement at just the right moment. He maintains a calm, level-headed approach to all things.”

Bill Benedict, Clallam County Sheriff, Search & Rescue Division

Volunteer Experience

Hurricane Ridge, Olympic National Park
Marketing materials for events and identity design/branding. Mountain operations volunteer and previous snowboard instructor. Ski patrol volunteer.

CERT (community emergency response team)
FEMA Emergency & disaster response team for Clallam County, Washington State. First aid, triage/jumpstart triage, disaster preparedness, urban search and rescue, fire safety, ICS, disaster psychology, communications, traffic & security, pandemic response.

Search & Rescue, Clallam County
Wilderness survival, radio communications, operations planning, search, rescue & recovery, tracking, first aid, land navigation, evidence search protocol, rope systems, multi-agency operations/integration.

COVID Vaccination Events, Clallam County
Provided security, traffic control and other duties for the Port Angeles High School COVID Vaccination clinic.